Dot Origin Technology Enables Mobile Interaction with Manchester’s New Outdoor Touchscreens

Dot Origin has achieved further success in the digital out of home advertising market with its the state-of-the-art product, the DTAG100 Dynamic NFC Tag. This unique device uses short-range wireless technologies to enable sophisticated mobile consumer engagement with advertising screens and kiosks.

Designed to include several cutting-edge technologies, the new CityLive high-tech digital touchscreens have been installed at major pedestrian areas of Manchester, taking interactive screens to a whole new level. By using Dot Origin’s DTAG100, each screen is capable of providing consumers with way-finding information, news, weather and unique advertising content linked to whatever is displayed on screen, and collected by a simple tap of their mobile phone.