Dot Origin NFC Expertise Again on Show in Barcelona and Hamburg

Two large pharmaceutical exhibition stands have again been equipped with Dot Origin’s Read-a-Card software along with a specially-built content delivery server plus control interfaces for sounds, lights and moving sculptures, in order to create a unique, interactive visitor experience.

Even bigger and better than previous installations, the system connects dozens of iPads and digital display screens together, along with animatronics, to enable visitors to interact with digital content through their NFC badges, and providing detailed measurement of visitor behaviour and engagement both during and after the show.